Sizlopedia -Web 1.0 vs Web 2.0: The Visual Difference
Web 2.0 has revolutionized the way we use and consume the internet. It has brought a generation of “user-led” content creators, collaborating, sharing and distributing content with others (Bruns, 2007). Web 2.0 has been built upon Web 1.0, the internet before 2004 (Wikipedia, 2008). Web 1.0 was generally about a “read-only web” with a webmaster delivering information directly to users in a passive one-way environment (Resumerica, 2006). While in contrast, Web 2.0 is about a “read-write web” allowing users to become active participants, interacting with websites. Not only are they able to read content, but they can write, edit and create their own content.
O’Reilly in Bruns (2007) defines Web 2.0 as “the business revolution in the computer industry caused by the move to the internet as platform and an attempt to understand the rules for success on that platform”. Web 2.0 sites generally encompass a rich, user-friendly interface based upon user-led content production that encourages free expression, openness and collective intelligence (Bruns, 2007). They exist due to the social interactions that occur between people online, such as users contributing, sharing, mixing and editing content in a social network environment (Bruns, 2007).This type of collaboration has lead users to become both a consumer and producer of content, thus a produser (Bruns, 2007). Unlike Web 1.0, people are able to freely move between the roles of a user, consumer, editor and producer of content. In Web 2.0 users become active participants and have the ability to produce, edit, contribute, collaborate and share content with others. Users build upon existing content, they engage with software and allow their content to be reused and recycled with other consumers (Bruns, 2007). This is quite, different to Web 1.0 which is generally about a passive consumer, reading content provided by a webmaster.
Some examples of online social environments are online publishing sites (blogs, open news sites), where users can share their opinions and views with the world, media sharing sites (YouTube, JumpCut) which allow users to create and edit videos and knowledge sites (Wikipedia) where a diverse range of users contribute and collaborate about a certain topic (Bruns, 2007). All of these online environments provide users with immediate feedback, comments and responses to their postings, which can enhance their creations. This collaboration and revising of information from wide range of participants produces collective intelligence, where content becomes is rich, broad and diverse (Bruns, 2007). This differs from web 1.0 where content would be published generally by one individual, presently a single basic view, with no immediate feedback.
The Copacetic blog (2006) states some key differences between Web 2.0 and Web 1.0:
- Web 1.0 was about reading, Web 2.0 is about writing
- Web 1.0 was about companies, Web 2.0 is about communities
- Web 1.0 was about client-server, Web 2.0 is about peer to peer
- Web 1.0 was about HTML, Web 2.0 is about XML
- Web 1.0 was about home pages, Web 2.0 is about blogs
- Web 1.0 was about wires, Web 2.0 is about wireless
- Web 1.0 was about owning, Web 2.0 is about sharing
In conclusion, Web 2.0 differs greatly from Web 1.0, not only is the web about providing users with information, but it is about users responding to this information editing, creating and sharing their own information thus making them active participants within the World Wide Web.
References
Bruns, A. 2007. Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage (ch. 1). http://produsage.org/files/ProdusageIntroduction.pdf(accessed April 17, 2008).
Bruns, A. 2007. Produsage: Towards a Broader Framework for User-Led Content Creation." http://produsage.org/files/Produsage(CreativityandCognition2007).pdf (accessed April 17, 2008).
Copacetic. 2006. Web 2.0 vs Web 1.0.
http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/ (accessed April 20, 2008).
Resnumerica. 2006. Web 1.0 Vs Web 2.0.
http://resnumerica.free.fr/nouveau-blog/?2006/09/16/web_10_vs_web_20(accessed April 20, 2008).
Sizlopedia. 2007. Web 1.0 vs Web 2.0: The Visual Difference.
http://www.sizlopedia.com/2007/08/18/web-10-vs-web-20-the-visual-difference/
(accessed April 20, 2008).
Wikipedia. 2008. Web 1.0. http://en.wikipedia.org/wiki/Web_1.0 (accessed April 17, 2008)
1 comment:
Hi Jo,
I really like the way you've differentiated between Web 1.0 and 2.0. You've made a clear definition between the now-obsolete Web1.0 and the new versatile and almost "intelligent" Web2.0. I was hoping you'd pass a judgement on the advent of Web2.0 as to whether it's good for offline culture and social interaction.
Do you think that the increased use of online communities that are assisted by Web2.0 detract from core or 'traditional' face-to-face interaction, collaboration and sharing of information and knowledge?
Personally, I agree with Bruns that if moderating frameworks are implemented and improve safeguards in online communities, I feel there is a huge potential for online and offline social interaction. Overall, I think it could serve as an excellent tool for social, information and knowledge development.
Web2.0 and corresponding platform improvements will encourage an increase in proliferation of technological hardware and software. This could spawn a more skilled workforce, flatten social and corporate hierarchies, empower consumers, increase leisure time, and facilitate a two-way decentralised communications infrastructure.
Also, your second link, (Bruns' Produsage paper) doesn't work.
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